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Mastering the Most Important Content Metrics for 2023

Contently

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. The content you serve in each channel should change accordingly. Read more: Why Can’t Marketing Answer the ROI Question?

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How to Excel With Sales Pipeline Management

Valasys

So, if you feel stagnated with your sales endeavors and want to improve the quality of your sales pipeline, consider improving the following four sections of the sales pipeline: 1) Lead Qualification. Neglecting lead qualification results in wasted down the funnel endeavors.

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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce Marketing Cloud

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. You can also catch their eye by posting useful content that addresses needs articulated in their posts. This is called a discovery call.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Content marketing platform Uberflip gets the Oscar for best original script in a B2B marketing video, hands down. Not surprisingly, this campaign generated click-through and engagement rates well-above average—it was content that prospects couldn’t refuse. Talk about getting serious mileage out of your video content!

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100
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6 Steps to Accomplish Sales Enablement Like a Pro

Valasys

The right resources play a very important role in accomplishing the desired sales enablement framework including subject-matter knowledge, content, the right sales enablement tools including sales enablement software, and all the relevant information to upsell your product or service to the customers.