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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. With these mediums, you can meet those needs and build ethos around your brand.

Paper 54
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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Webbiquity

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) The Top 10 B2B Marketing Blog Posts.

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The Ultimate Hack: How our newest Growth Hacker landed a job with Vidyard

Vidyard

Amar: The first thing I did was start a blog where I would analyze some aspect of Vidyard’s marketing and discuss what I would do instead. This approach landed me a day of interviews at Vidyard HQ where Michael also had me prepare a marketing case study for the company. Mike: The tweets worked. This guy is worth talking to.”

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Professional customers (i.e.,

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Top Video Creation Tools For Native Advertising

Outbrain

In recent years, video has dominated the digital marketing space, and all signs indicate this will continue. Get this: every 30 days , more video content is uploaded to the internet than US TV networks have created in 30 years. Today, 87% of marketers are using video in their activities. TechSmith Camtasia.

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How to format posts to get readers engaged

Scoop.it

Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. Bad article structure that makes it more difficult to navigate content, a boring narrative that lacks real-life examples, poor or no proper formatting are just some mistakes you can make with your blog.

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SaaS Marketing Strategy in 2021 and Beyond: 9 Tips and Best Practices for Success

Outbrain

With the enterprise SaaS market now over $100 billion annually , competition is more intense than ever. SaaS firms must now refine their digital marketing campaigns to keep pace with evolving Internet marketing technologies, industry best practices, tech-savvy customers and sophisticated competitors. What to do?