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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. With these mediums, you can meet those needs and build ethos around your brand.

Paper 54
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8 How-To Videos We Love (and Why)

Hubspot

Have you ever learned how to do something with the help of an internet search? So if you’re among the many marketers producing more video content this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. 3) How to Escape Quicksand.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

Any online content creator knows: Writing for the web is no easy feat. We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. inbound marketing: Lowercase. internet: Lowercase.

RSS 28
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.

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Increase Response 400% with Low-Cost B2B Videos

Rev

Free ebook “How to Win the Love of Sales” Marketers have really gotten into the B2B video explosion, and it’s on a big trajectory. B2B video is expected to be 80% of online content in 2019. A 20-second B2B video taken in-house can sometimes be a more effective option than other forms of content like emails or whitepapers.