The Effective Marketer

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. See his bio at the end.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Killer Presentations

The Effective Marketer

As marketers is our job to create meaningful content that will help influence sales. The first thing you should do is watch Garr Reynolds explaining how to create great presentations at this Google Talk recorded session (video embedded below). That’s where you can shine. Let me explain. The Suckiness Factor.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Connect Your Web Profiles and Content to Your Blog. Survey Your Readers.

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Making Website Reviews Easy

The Effective Marketer

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such). This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. United States License.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. See Brad’s bio at the end of the article.