Content Gartner Marketing Budget Creation White Paper 
nDash
DECEMBER 14, 2020
My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. And while I love numbers as much as the next marketer, I believe data has limits. I’m a professional writer with a background in technology, journalism, and marketing.
6sense
APRIL 13, 2016
“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onalytica B2B
JANUARY 8, 2019
I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I love what I do and working with other B2B marketing pros.
Hubspot
APRIL 5, 2017
When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Let's say that after viewing a blog post, the lead then downloads a white paper, and then closes a deal.
accelerate agency
APRIL 12, 2023
Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different? What is SaaS marketing?
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
Expert insights. Personalized for you.
52 
Let's personalize your content