Hubspot

MAY 14, 2012

Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. However, most companies are still at the basic point of simply making Facebook and Twitter work , much less mastering content for marketing or social web-wide conversations. A Traditional SWOT Analysis.

Enterprise Management 28

Enterprise Management SWOT Social Marketing Product 28

Sprout Social

SEPTEMBER 22, 2020

Tracking year over year metrics is a good idea because it accounts for seasonal changes. We also recommend conducting audits either monthly or quarterly for the sake of tracking big-picture trends while giving yourself an opportunity to make timely changes. Publishing metrics. Audience demographics. Referral traffic.

Template 145

Template Social Media Top of Funnel Media 145

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Ensure that your content is responsive on any mobile device. Create Visual Content.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

AUGUST 21, 2023

When a lead becomes a customer, the flywheel continues as the company is tasked with attracting them, engaging them, and delighting them all over again with solid customer experiences, new content, and potentially new offerings. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Sprout Social

DECEMBER 14, 2022

Is your business ready to tackle high-volume service events across Facebook, Twitter, Instagram and more? Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram.

Social Media 98

Social Media Work Management Service Brand Identity 98

Unbound B2B

JANUARY 11, 2023

Focus on thought leadership content that can provide some value to your customers. Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Assume your competitor has a large advertising budget but isn’t trying to provide niche content. Strategy 5.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Hubspot

MARCH 21, 2016

My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Flash forward to today.

Template 28

Template Planning Content Marketing Work Management 28

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. By the way, not only does setting clear objectives provide a roadmap for your marketing strategy, but it also allows you to track and analyze progress.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 12, 2017

You'll want to track down the answers to questions such as: What does the sales process look like? Are they using static visual content such as infographics and cartoons? Next, determine the frequency of these content assets. From there, you should move on to evaluating the quality of their content. What tone do they use?

Analysis 101

Analysis SWOT Work Management Case Studies 101