Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

BOP Design

OCTOBER 17, 2017

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Post All Content. Don’t start a Twitter account just to push out content unless you have a larger strategy in mind.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 121

Paid Content Social Media Work Management Marketing Management 121

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. In fact, they shouldn’t view it as social media data at all.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. What are some examples of account-based marketing? What are some examples of account-based marketing? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 359

Paid Content ROI Paid Search Agency Media 359

Digilant

FEBRUARY 4, 2021

If you’re a mid-sized brand that wants to expand your digital advertising playbook, but you know you don’t have the internal resources to support these investments fully, keep reading. Below we’ve outlined four digital marketing agency services that you are better off outsourcing. . Social Media Advertising. Enter outsourcing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

If you’re a mid-sized brand that wants to expand your digital advertising playbook but you know you don’t have the internal resources to fully support these investments, keep reading to learn about four digital marketing agency services that you are better off outsourcing. . Social Media Advertising. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Biznology

OCTOBER 27, 2020

Choose the Right Social Media Networks for Your Business. Each social media has a dominant audience. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. On some social media platforms such as Facebook, posting once or twice is quite enough.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

QuanticMind

APRIL 9, 2020

A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. The vast majority of marketing organizations harbor strengths and weaknesses in particular areas and agencies likewise have different experiences, knowledge, and technologies to help with certain channels and strategies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. From which jokes are funny, to the desired length of content, the wants and needs of social users is ever-evolving.

Social Media 89

Social Media Trends Media Cross-Selling 89

Webbiquity

JANUARY 30, 2020

Brand building is more than using a consistent logo, color palette, bio, and handle name across multiple social media channels. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. This can help you keep your content style consistent. Get Your Timing Right.

Marketing AI 234

Marketing AI Brand Identity Branding Advertising Agencies 234

KoMarketing Associates

SEPTEMBER 28, 2016

Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. For example, if there is a spike in a particular search term or question, the Brand can create content that addresses it. Glad you asked.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Directive Agency

MAY 20, 2020

For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Make sure you have a trackable goal (for example, conversions, conversion rate, etc.); Regardless, make sure that you address all of these potential customers through your content. test it out. Let’s build out a scenario.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . In fact, ROI is 1.8X

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Brandwatch Marketing

OCTOBER 5, 2020

Unsurprisingly, this includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Should you start doing social media marketing? For-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. People need reassurance – so they need the brand to feel close, not aloof.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Advertising Agencies 120

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 120

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Ask strategic questions.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Launch Marketing

SEPTEMBER 30, 2020

With COVID-19 impacting all industries , some more than others, it is crucial for your B2B social media strategy to adjust accordingly. Elements such as posting strategy, language and content are all factors to consider when realigning your social media strategy during a crisis. Use social listening to know what matters most.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Send in an Email Newsletter.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Tyler Durden gets rebranding.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Drive sales and revenue.

Campaigns 134

Campaigns Planning Paid Search Agency Advertising Agencies 134

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Sponsored content. Owned media examples. Social channels.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95