SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Atomic Reach

JANUARY 9, 2019

Why it works: The email copywriting in this piece of content is brilliant. This email has two clear call to action buttons “Return to Cart” and “Complete Order,” as well as only a small paragraph of text. By not giving the user too many options or adding lots of content WANDRD make the message of the email is clear.

Examples 45

Examples Copywriting Microsite Newsletter 45

DealSignal

AUGUST 30, 2021

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. With data that spans dozens of attributes, you can develop content that speaks directly to personal goals and pain points and invite meaningful conversation.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content. There are two parts to this and I could spend a whole blog post just on this topic.

Tactics 100

Tactics Automation Personalization Planning 100

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Learn More: How Leveraging Video Content Boosts Organic SEO. j) Personalized Omnichannel Campaigns.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

FEBRUARY 14, 2010

“Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Microsites. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. How to Customize Emails Without Being Creepy. Drip Email Marketing. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Convince & Convert

APRIL 18, 2016

Brands will stop creating email campaigns because machine learning and automation will completely redefine what a “campaign” is. Marketers have long sought to send relevant emails by sending the right content to the right person at the right time. The ‘necessary’ in email is going to continually reduce.”.

Marketing Management 110

Marketing Management Email Marketing Paid Search Agency Microsite 110

WebMarketCentral

SEPTEMBER 29, 2009

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting. The buying process has fundamentally changed.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Dynamic Content Customize emails and landing pages for specific segments. as well as landing pages, forms, and so on. Infrastructure.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Valasys

FEBRUARY 17, 2023

You can build a content library quickly without spending a penny on guest posting. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. MailChimp: Specialized in email marketing, MailChimp creates automated email campaigns and drip nurtures.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. But email clients are now listening to the masses and coming out with updates and upgrades to break away from the shackles of the table layout. Source: Really Good Emails ).

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

DealSignal

JANUARY 25, 2023

In this article, we’ll show you 7 proven strategies to improve the performance of your ABM tactics campaigns and start seeing real results. 3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Strategic-IC

JULY 2, 2018

Related: Ultimately, a pilot campaign gives you the opportunity to assess the time and financial investment required to develop your ABM strategy, manage the campaign, and create account-specific content. At the very least, an ABM campaign will require: A CRM (Customer Relationship Management) platform. Related: 4.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Vision6

FEBRUARY 25, 2021

Yet another year flies by with interactivity continuing to be the talk of the town in the email and content marketing space. And as more big players begin to incorporate interactive experiences into email, the more your subscribers will see this trend as an expectation rather than a novelty.

Microsite 98

Microsite Landing Pages Template Paid Search Agency 98

Valasys

DECEMBER 20, 2019

Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy. It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Madison Logic

MARCH 25, 2022

Marketers need to dedicate time and energy researching target accounts and reaching out to the right people with content tailored to their unique situation. Measurement is a key component of any ABM campaign, and that also applies to your lead nurturing. From these insights, you can tweak and optimize future campaigns.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ActiveDEMAND

SEPTEMBER 6, 2016

Once you have developed a plan for presenting useful and valuable assets, you need to get them to your prospects as Gated or Protected content. This is done in via email campaigns, social media distribution, ads and dynamic content offers on your website, all tasks the ActiveDEMAND automated marketing platform does best.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

PathFactory

SEPTEMBER 19, 2018

We ensure our emails are part of larger drip campaigns and nurture strategies. We’re fully leveraging email engagement to further the conversation as well. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40