Paul Gillin

Remove Content Remove Education Remove Information Remove Research
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Know Thy Customer

Paul Gillin

The series is underwritten by IBM, but the content is entirely my own. I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. Our infrastructure was built to do transactions, not to manage information.

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Facebook Tips for Midsize Businesses

Paul Gillin

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Research has shown that few people who “like” a Facebook page ever return to it. “‘Excite, Educate, Motivate’ has replaced ‘Awareness, Trial, Purchase,’” Brody says. Get people involved.

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. That’s an impressive result, but it isn’t a return. History and Correlation.

ROI 50
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How Will Technology Affect Employment?

Paul Gillin

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. The US has a very good system for elite education. The jobs that are emerging are those that require some level of post-high-school education.