RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Using this new feature, advertisers can provide Google with up to 15 headlines and four description lines, and Google's AI technology will mix and match them to determine which creative performs the best. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

In fact, this model is on its way out from the digital attribution landscape largely because it reduces marketing content to direct and aggressive pitches that no longer work as well. Secondly, social networks are based on user-generated content which lacks customized links with attribution parameters like UTMs. Google Attribution 360.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

JULY 5, 2011

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. How the WiO-Enabled TV Commercials Work. Competition in the New TV Landscape.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Hubspot

APRIL 29, 2013

10 Shocking But True Display Advertising Stats. Source: DoubleClick ) Tweet This. About 50% of clicks on mobile ads are accidental. Is There Anything Good About Display Advertising? clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. So here they are. Source: Solve Media ) Tweet This. Do you use them?

Stats 28

Stats Display Banner Ads Advertisements 28

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You look horrible on mobile.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Stevens & Tate

MARCH 20, 2020

For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms. Advertising on Streaming Platforms.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

KoMarketing Associates

DECEMBER 20, 2018

This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers. Google: Introducing simpler brands and solutions for advertisers and publishers. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

QuanticMind

MARCH 22, 2017

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding. AdWords Power Tools.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Bots: Automated scripts that scour the web and click on advertiser banners. The amount of content on the internet has grown by leaps and bounds. Tweet This ].

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Customer Experience Matrix

MAY 23, 2007

These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. Although their focus is much broader than just marketing, they certainly support marketing systems and many include marketing functions that compete with the specialized marketing tools.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72