Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. These are all factors controlled by the marketing group.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

NOVEMBER 16, 2006

It's uncomfortable to write negative things, but I did feel better when I saw a paper from Entellium itself make a similar point: “Unfortunately, most hosted CRM buyers spend 95 percent of their time focusing on the features and functions that a solution contains, and nearly no time on what happens after the sales contract is signed.”

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

JUNE 13, 2007

I only bring this up to explain why I won’t be writing much about balanced scorecard systems. And, although Ultraseek doesn’t mention it, Web search engines don't generally support some other features, like letting content owners tweak results to highlight particular items, that may matter in a business context.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

MAY 26, 2023

Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. They probably meant “recoup”, not “write-off” their losses.)

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156