Contently
MARCH 16, 2023
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.
Marketing Insider Group
APRIL 5, 2021
SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.
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Contently
AUGUST 5, 2020
Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The COVID content strategy. We’re always here.”
Marketing Insider Group
DECEMBER 18, 2023
Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant. This kind of user-oriented content enhances the customer experience. Let’s explain how that’s possible.
Content Standard
JULY 29, 2021
Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Let’s look at who these key stakeholders are and how to engage them in your content creation process. Which Stakeholders Should I Work With? How will we measure success?
Content Standard
OCTOBER 17, 2018
Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.
Content Standard
MAY 5, 2021
As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. Rather than giving the freelancer a large volume of documentation at the beginning, McSweeney suggests that marketers ask which resources the writer will find most helpful.
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