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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Top eCommerce Strategies for 2023

TrustRadius Marketing

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

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6 integrations to get more from your social media management platform

Sprout Social

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

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Top eCommerce Strategies for 2023

TrustRadius Marketing

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

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Top eCommerce Strategies for 2023

TrustRadius Marketing

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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Digital Marketing Innovations You Should Know About

Sharpspring

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it. Social Commerce.