Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Envy

SEPTEMBER 30, 2022

As people feel the economic crunches there are many factors that have to be taken into account when planning your 2023 budget; the pressure is rising for marketing teams to drive results and show ROI. Let's face it in person event are back on, but travelling is expensive and are they showing ROI (Is that $100k worth it?).

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Spear is a Marketo agency partner.) “A Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. The challenge most teams encounter in getting MQLs to sales development representatives (SDR)and then having these leads cycle through the sales funnel.

Lead Ranking 75

Lead Ranking Relevance Marketing Qualified Leads MQL 75

Inbox Insight

MARCH 29, 2023

When setting out a demand generation or content marketing campaign it’s always important to start with one key question in mind – how will this bring us a return on our investment? Which essentially comes down to asking; how many leads should marketing generate? What’s a marketing qualified lead (MQL)?

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Scoring 52

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Four metrics can be tracked for every lead source: Volume of MQLs.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. See Also: 3 Demand Generation Trends in 2018.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.),

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Heinz Marketing

SEPTEMBER 28, 2021

Your demo request form may generate high quality leads, but your content syndication platform may not. Maybe your partner webinars are a great source of opportunities, but your demand generation webinars aren’t. Do you have an append service to fill in missing information? You need to do a database audit.

Lead Scoring 109

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 109

SnapApp

JULY 18, 2018

To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers. Additionally, 78 percent of them plan on increasing their content production in the next year.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

JUNE 20, 2016

Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. The GuidesFor site network reaches in-market tech buyers in a targeted content environment, providing a full-funnel solution that helps sponsors identify prospects that are ready to buy their solutions.

Top of Funnel 63

Top of Funnel Marketing Websites Marketing Qualified Leads Lead Ranking 63

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. doesn’t mean they’re an MQL. Create Voice-Optimized Content.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. Unfortunately, this scenario happens all the time to businesses with outstanding products and services. Demand generation marketing is the process of creating interest in your brand and its offerings.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

PureB2B

JUNE 20, 2016

Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. The GuidesFor site network reaches in-market tech buyers in a targeted content environment, providing a full-funnel solution that helps sponsors identify prospects that are ready to buy their solutions.

Marketing Websites 62

Marketing Websites Top of Funnel Account Based Marketing Marketing Qualified Leads 62

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Maybe demand generation isn’t broken. The reason? The lead funnel is obsolete. Far from it. No segmentation.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

PureB2B

JULY 7, 2021

You have to be sure they can handle an increase in projects without jeopardizing existing customers, goods, or services. Your marketing team members are overloaded if they also assist other departments like public relations and customer service, besides reviewing performance data, and trying new marketing techniques.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service. What is the middle of the funnel?

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

B2B Marketing Analytics

OCTOBER 20, 2019

With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Zoominfo

NOVEMBER 8, 2021

International marketing demands a substantial level of research in order to ensure a good product-market fit and a high probability of ROI. “It Pay attention to those who attend webinars , download content, and request demos. How and why are people using their services? into another market. Who’s coming to your website?

Marketing Budget 130

Marketing Budget Marketing & Strategy Marketing Strategy Webinar Metrics 130

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

LeanData

MARCH 24, 2014

Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle. Customer Accounts: From a demand generation perspective, companies typically focus on the top of funnel, or net-new opportunities.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle. Customer Accounts: From a demand generation perspective, companies typically focus on the top of funnel, or net-new opportunities.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle. Customer Accounts: From a demand generation perspective, companies typically focus on the top of funnel, or net-new opportunities.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. UnboundB2B is a leading B2B outbound and inbound lead generation company in the USA.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Ability to create or have existing content that addresses pain points. Now, using LinkedIn’s Sponsored Content Ads, put all these items together and launch your campaign!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Better, more relevant content Profiling customers helps marketers produce more relevant, useful content by identifying long-tail keywords that are pertinent to the problems prospects are attempting to solve.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

The Point

APRIL 23, 2020

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. Map your content. Here are 10 ideas to consider. Audit nurture streams.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The ABM Agency

NOVEMBER 15, 2022

Our recent webinar on the difference between account based marketing, demand generation and B2B lead generation. Well welcome everyone to the ABM agency webinar around demand gen lead gen and ABM. With me is a great team from the ABM agency. Reading Time: 17 minutes. And what’s the difference?

Lead Gen 52

Lead Gen Account Based Marketing ABM Lead Ranking 52

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Or do we need to show a verifiable ROI? You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60