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PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles

PathFactory

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

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Measuring Twitter for Business: What Actually Matters

SnapApp

Relevance : What's more valuable, one or five? Clearly, it's not math that determines the answer; it's relevance. To be successful on Twitter, you need to have a relevant audience who may actually be impacted or intrigued by your messages. s Faker Score , you can focus on building and maintaining a relevant audience.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. Don’t be boring!

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What Do You Need to Have in Your Tech Stack to Run Omnichannel ABM?

The ABM Agency

If you’re looking to get your account-based marketing (ABM) program pilot campaign off the ground or just need better results from your current ABM program, your arsenal of technology must be highly curated and have the ability to: Better identify your target accounts. Deliver content and messaging by account and funnel placement.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?