Remove Content Remove Curation Remove Distribution Remove Wikipedia
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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

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From Woe to Whoa! How to Make Your Webinars Win Again

DemandBase

If you refer to Wikipedia , you’ll see how there’s been some type of development in web conferencing technology pretty much every year since inception, from video-conferencing and application sharing to real-time polls and private text. Want to make sure your content counts? And they’ve been a mainstay ever since.

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Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).

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Link-Builders versus Content Marketers

Biznology

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. It’s amazing stuff. And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

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What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. This metric tells you that your brand is memorable.