Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

It’s difficult to go viral – Many marketers dive into the B2B social media tank looking to reach as many prospects as possible with the first or even second piece of content and sometimes set unattainable goals in a quest to ‘go viral’. To correct this, consider making it easier to share content that’s fresh and relevant.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. It does require the implementation of thoughtful content that truly engages your buyer. Another option would be to have someone curate the list for you by hand.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. What Role does AI play in content marketing?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

xiQ

MAY 25, 2016

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Finding the Right Content to Engage Customers.

Account Based Marketing 62

Account Based Marketing Marketing Management Content Marketing ABM 62

Adobe Experience Cloud Blog

JUNE 29, 2016

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team.

Advertising Agencies 91

Advertising Agencies Peer-to-peer Content Marketo 91

xiQ

MAY 25, 2016

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Finding the Right Content to Engage Customers.

Account Based Marketing 54

Account Based Marketing Marketing Management Content Marketing ABM 54

Adobe Experience Cloud Blog

JULY 11, 2017

Specifically, she and her brand, have bucked industry standards and expectations by challenging the status quo and carefully curating Beyoncé into both a household name and a powerhouse with a clear vision, purpose articulated across channels. Ultimately Beyoncé’s distribution and the announcement of BEYONCÉ shook up the music industry.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

APRIL 23, 2020

Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). ZoomInfo includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

KoMarketing Associates

OCTOBER 31, 2013

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

SnapApp

APRIL 7, 2016

It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content.

ROI 48

ROI Content Marketing Thought Leadership Curation 48

PathFactory

AUGUST 22, 2018

It’s a great way to distribute content to target audiences in a place where they already go to get their information. We can also use it to inform content development. Myllisa : I challenge my team to repurpose content at least 5 times. Most of the content we produce will end up as a webinar at some point.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

Adobe Experience Cloud Blog

JUNE 24, 2013

The rise of content marketing. Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Ideally, this content is not about the company or its products and services; it educates or entertains.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Oktopost

DECEMBER 5, 2019

In other words, you can do content marketing. As Seth Godin observed when he was introduced to the term, content marketing “is all the marketing that’s left.” When everything else is exhausted, quality content will still attract interested clicks and eyeballs. What Great Content Marketing Looks Like. They do indeed.

Marketing Automation Services 104

Marketing Automation Services Paid Search Agency Work Management Marketing Management 104

Webbiquity

MARCH 27, 2017

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JANUARY 15, 2020

Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing. How to Generate Leads with Content Marketing. Content marketing. 1) Write Content for Your Buyer Persona.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Automatic Call Distribution (ACD). Key Features.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ). Develop a content strategy.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Velocity Partners

AUGUST 13, 2018

Rand Fishkin (subject of an earlier Let’s Steal From piece ) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a brand’s average content. Actually, it’s become so much more than a piece of content, it’s become a franchise.

Work Management 43

Work Management Marketing Management Marketing AI Planning 43

Vidyard

SEPTEMBER 14, 2021

Contents 1. Include CTAs to Relevant Content in the Description 5.2 Video Content Marketing Statistics 2.11 Tailor Content Topics to Target Audience Needs 2.2 There’ll Be Greater Geographic Distribution of Employees 1.4 Webinars Rank among the Most Useful Content Formats 2.6 Company Onboarding Videos 1.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Webbiquity

APRIL 9, 2012

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Other Cool Web Tools.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52