Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. Relevance always wins. How to look at the data. Try partner mentions.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. Relevance always wins. How to look at the data. Try partner mentions.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Last week, I joined Verint’s analyst days event in the Washington D.C The event provided an opportunity for many insightful conversations with company executives and customers.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

NOVEMBER 29, 2018

This is an event where these teams can interface with all of sales once a year — and the result, many times, is an over-eagerness to overload sales with as much information as possible while they have their eyes and ears and can lock them in a windowless room to data dump. Limit content to maximize value. There is time.

CPO 34

CPO Best Practices Lock-In CMO 34

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. You want people to read your emails, right?

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. David has published 15 books and his latest is Brand Relevance. On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Revolutionizing Communication.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100