Engagio
JANUARY 27, 2021
“(You need to engage) with buyers in a trusted, relevant way on their own terms. We’re increasingly moving into a world where, because there’s such a deluge of content, the way you build your brand today is through word-of-mouth, the advocacy, and the influencers talking about you.” ” Where ABM is headed.
Martech
DECEMBER 9, 2021
Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example.
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Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”
Metadata
SEPTEMBER 28, 2023
Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. Sure, but many are thriving.
Martech
OCTOBER 23, 2023
For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Whether through comments, shares or likes, consumers can engage directly with digital content.
Metadata
OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. Relevance always wins. How to look at the data. Try partner mentions.
Seismic
OCTOBER 25, 2022
By optimizing the enablement teams’ processes, it empowers them to bring high-quality content and training to the field faster — and to continually improve the quality of their content and training, so customer-facing teams can move deals forward faster. A study from McKinsey found that 71% of customers expect personalized content.
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