Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Turning website visitors into customers is not an easy job. Segmentation.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. And how can use you use this to personalize content?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Marketing Insider Group

JANUARY 8, 2013

Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. Traditional lead scoring models don’t take time into account. Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. So without further ado: Eloqua. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. The personas will help drive your content marketing efforts and your lead nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

TrustRadius Marketing

NOVEMBER 14, 2019

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. A great overview on how to keel leads in the pipeline.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

AUGUST 7, 2015

Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone. But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.) No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Chris Koch

JULY 24, 2009

The things we do and the content we produce need to be contained within an IT system that can watch what we do and tell us about it. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

The things we do and the content we produce need to be contained within an IT system that can watch what we do and tell us about it. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” Lead nurturing. Tweet This Post.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Gated content . Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

NetLine

JANUARY 23, 2019

Go faster: accelerate conversion with real-time connectors to the NetLine Portal. Marketers who rely on webinars as part of their lead generation strategy know how important follow-up and nurture can be; with a highly engaged prospect investing time in attending or watching a webinar, accelerating follow-up can improve conversion.

Fulfillment 45

Fulfillment Webinar Metrics Paid Search Agency Lead Generation 45

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

SendinBlue

JUNE 29, 2022

More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. It can also evaluate the chances of converting this lead based on predefined rules. This is called lead scoring. More than you think.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Brian Carroll's book Lead Generation for the Complex Sale. Patsi Krakoff's blog Writing on the Web.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

ClearVoice

OCTOBER 28, 2019

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. Ideally, you want to strive for hitting conversion rates in the top 10 percent, which means shooting for a conversion rate of 11.45 percent or higher. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

AUGUST 1, 2019

It’s a multichannel focus that requires a multifaceted team with skills in data, operations, email marketing, website design, content marketing, display advertising, and more. . If lead generation is the Walmart of marketing, demand generation is Whole Foods. Lead scoring, lead nurturing, targeted campaigns … need I say more?

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

B2B Marketing Directions

APRIL 7, 2019

Adoption - Eighty percent of the survey respondents said they already have a marketing automation solution in place, and those respondents indicated they were using at least one of these marketing automation solutions - HubSpot, Marketo, Eloqua, Pardot, SharpSpring, or Act-On.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Conversion Tracking.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120