Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. b) Assistance With Lead Nurturing. f) A/B Testing. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. That is marketing’s new role. Revenue-Focused Creative and Revenue-Focused Content.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

What suggestions can you give our readers to help them create content that will improve the success of their lead nurturing programs? Create Content like a Publisher: Thought Leadership with Avitage was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I get tired just thinking of all this.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40