The Effective Marketer

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License.

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Making Website Reviews Easy

The Effective Marketer

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such). This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

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Marketing Content That Sells

The Effective Marketer

I recently finished reading Trust Agents, by @chrisbrogan and @julien , who approach this subject by saying: “T he difficulty in creating content that will get a recommendation, the one that most companies tend to get wrong, is that they don’t think creatively about how their content can be exciting to the average population ”.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.