ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Economic uncertainty.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

MAY 11, 2021

More accurate predictions can lead to fewer mistakes, faster growth, and higher ROI in your business. What is Predictive Marketing Analytics? Predictive marketing analytics uses data to make predictions about user behavior and future events and results. Distributing Targeted Content. Acquiring New Customers.

Lead Ranking 348

Lead Ranking Analytics Marketing AI Marketing Budget 348

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Table of Contents. Calculating content marketing ROI. content analytics.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting. The logical move?

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 163

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 163

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Valasys

APRIL 9, 2019

According to a study conducted as part of the State of Inbound 2016, marketing departments that measure their ROI (return on investment) are 1.6 times more likely to have higher budgets. ROI Calculation. To understand this, content marketing ROI must be understood first. Content Marketing ROI Steps.

ROI 49

ROI Budget Programs Content Marketing Cost per Lead 49

ClearVoice

FEBRUARY 2, 2024

Creating the most incredible plan imaginable won’t matter if you’re not delivering results. The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What is Content Strategy?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Specific marketing metrics your team is using to measure the success of your efforts.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY. The same principles apply to content marketing strategy.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Contently

OCTOBER 24, 2017

If you’re a marketer with a pulse and a subscription to Ad Age , you’ve heard that great content is the key to building relationships with your target audience. Lazauskas : Alright, to start: What’s the most underrated content marketing metric? Are you guys ready? Gansca : Very ready.

ROI 121

ROI Brand Identity Branding Advertising Agencies 121

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. In other words, use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet.

Research 87

Research Top of Funnel Content Marketing Budget Programs 87

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

DivvyHQ

JANUARY 23, 2019

Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report. Here are our top takeaways from the B2C content marketing statistics featured in this year’s report. Building Customer Loyalty via Content Is a Top Priority.

Planning 49

Planning Content Marketing Allocation Research 49

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Plan For Social Media Content Development.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? You as a business owner should be aware of thеsе statistics because it helps in; Spotting markеt trеnds Sеgmеnting consumеrs Pеrformancе еvaluations Forеcasting and planning Supporting dеcision-making Undеrstanding usеr bеhaviors And much more!

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Budget Programs 301

Budget Programs Paid Content Planning Startups 301

xiQ

JUNE 19, 2019

They have to be able to synthesize the complex down to bite-size, compelling content that can be leveraged by their teams and absorbed by clients.”. Craig Rones, VP of Marketing, NTT DATA Services. The Value of Strong Content. “66 Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

ClearVoice

MARCH 13, 2023

Content marketing can drive significant ROI. Across industries, the executive suite is bumping up content marketing budgets in recognition of this fact. This is good news for those of us who have been beating the content bushes for many years. Content marketing works!

Marketing Budget 109

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 109

accelerate agency

DECEMBER 7, 2021

Digital marketing leads the charge in what is deemed desirable content for a go-to-market (GTM) strategy, and content marketing solutions have become a sine qua non of internet-age marketing. A GTM strategy can make or break marketing plans.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Digital marketing leads the charge in what is deemed desirable content for a go-to-market (GTM) strategy, and content marketing solutions have become a sine qua non of internet-age marketing. A GTM strategy can make or break marketing plans.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Digital marketing leads the charge in what is deemed desirable content for a go-to-market (GTM) strategy, and content marketing solutions have become a sine qua non of internet-age marketing. . A GTM strategy can make or break marketing plans. Make sure projects stick close to the budget.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. Is your content engaging, and do you produce it regularly? Budgets and Spending.

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Contently

DECEMBER 5, 2016

After all, scaling your content marketing program is on a lot of people’s minds right now. 2017 is approaching, so it’s time to plan how we’re going to kick ass next year. And there’s never a more optimistic time in content than when you’re planning your ideal budget.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

xiQ

JUNE 19, 2019

They have to be able to synthesize the complex down to bite-size, compelling content that can be leveraged by their teams and absorbed by clients.”. Craig Rones, VP of Marketing, NTT DATA Services. The Value of Strong Content. “66 Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

SmartBug Media

JUNE 18, 2020

How can you afford a marketing budget increase? Reducing operating costs, narrowing distribution margins, reprioritizing core activities, closing down underperforming facilities, facilitating better trade agreements, and consolidating stores are all alternatives to slashing your marketing budget.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102