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WebMarketCentral
NOVEMBER 17, 2009
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.
WebMarketCentral
AUGUST 4, 2009
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.
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WebMarketCentral
FEBRUARY 8, 2008
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.
WebMarketCentral
SEPTEMBER 21, 2009
Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.
WebMarketCentral
SEPTEMBER 14, 2009
Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.
WebMarketCentral
JANUARY 22, 2008
Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) These numbers can change dramatically from day to day, so manage and adjust them."
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