Crimson Marketing

MAY 1, 2015

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 24, 2013

Take what you’ve learned and share information that might be interesting or informative and do it just because (see my next point). . Contact people when you don’t have a need. Invite your contacts to a non-business related event (is there a concert happening you would both enjoy?). Make them feel special.

Ad Building 100

Ad Building Business Class Vendors 100

Crimson Marketing

DECEMBER 12, 2014

Clean your email contacts database. The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. Clean up your contacts database by removing old contacts, who aren’t relevant to your business or goals. Look professional.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

APRIL 9, 2015

Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” This in turn informs your communications so that your messaging and timing are right.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

AUGUST 19, 2014

run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JULY 22, 2014

Here are some of the topics covered: Acceleration via Analytics: Mick explains the importance of geographics, firmographics, and up to 400 more marketing analytics variables in determining the likelihood of contacting and closing qualified leads. A LOT, it turns out.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100