B2B Marketing Traction

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. They figure if they’re on Facebook they’re experts. Plus, social media is kid stuff, right?

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

We provide strategic planning, consulting and digital marketing execution. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today. Photo by Hector Alejandro on Flickr.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

They consult their peers and look at others’ reviews before they buy. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. People buy based on their emotions. They want stories.

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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. The reasons are simple.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

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4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Get more visual.

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