Heinz Marketing
APRIL 20, 2023
By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.
B2B Marketing Directions
JANUARY 21, 2024
The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.
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Content4Demand
OCTOBER 16, 2020
Knowing the buyer’s intent before the initial hand raise is a powerful concept. The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. Where's the Proof?
Aberdeen
FEBRUARY 1, 2019
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.
Aberdeen
FEBRUARY 1, 2019
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.
Content Standard
MAY 12, 2021
Thanks to smart marketing efforts focused on connection, Glossier has been elevated from a cosmetics company to a deeply embedded brand—you’d be hard-pressed to find a beauty fan’s Instagram feed that doesn’t include a mention of the brand or its iconic products. Cleaning companies sponsor organization challenges.
DealSignal
AUGUST 26, 2020
Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. Levy, Principal of GZ Consulting. The post DealSignal Introduces Intent-based Inbound Lead Enrichment appeared first on DealSignal.
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