ClearVoice

MAY 29, 2023

Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. Later, as a business intelligence software consultant, he developed the personas Chuck, Cynthia, and Rob. Some strategies you can use: Conducting surveys, interviews, and focus groups. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hinge Marketing

NOVEMBER 18, 2020

This type of research can come in many forms, including: Searching Google. Let’s say you are thinking of introducing a new type of consulting service offering. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups.

Research 160

Research Process Training Customer Surveys 160

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. We can be overwhelmed with the volume of data and insights that we can already glean from social media and Google analytics. Content produced in collaboration with DialogTech.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Convert

MARCH 22, 2022

They may be misleading, biased, and ultimately seeking to validate an existing opinion, rather than probing a problem brought to light by the quantitative data. Consulted – Who needs to be consulted on the project’s tasks? Q&A Checklist When tests are completed, how do you validate the accuracy of the results?

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Hinge Marketing

MARCH 12, 2020

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

DECEMBER 9, 2019

Get A Free Consultation. Although neuromarketing may sound incredibly advanced, it’s nothing new or unusual; the term was coined in 2002 , although it’s only gained validity in more recent years. Get A Free Consultation. Get A Free Consultation. What Is Neuromarketing? How Is Neuromarketing Useful in Marketing Research?

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126