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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! And yep, it all comes back to the customer. You may assume B2B companies are all in with content marketing.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! And yep, it all comes back to the customer. You may assume B2B companies are all in with content marketing.

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Connected consumption is the new customer experience (CX)

Biznology

Always-on relationships will embed a private, invisible 2-way channel inside of products and services. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Connected consumption works great for you.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

John You’re surprised all the time. And that doesn’t leave you a lot of room to be more strategic and focus on some of the more exciting and arguably passionate parts of CRO. And that doesn’t leave you a lot of room to be more strategic and focus on some of the more exciting and arguably passionate parts of CRO.

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.