Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. The research & development organization has used IBM Connections to take a long-standing technical conference online. The tool is enabling point questions to be answered quickly.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Download a sample chapter. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. If that were true, the President would be holding a press conference to declare victory over unemployment. ” The term “you” is also indefinite.

Research 50

Research Lead Scoring Lead Ranking Validation 50