Tony Zambito

SEPTEMBER 14, 2009

Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. conference - companies who do not adapt will most certainly not survive. conference - companies who do not adapt will most certainly not survive.

Buyer Personas 100

Buyer Personas Conference Segmentation Planning 100

Tony Zambito

NOVEMBER 21, 2020

An obvious example is how the event and conference industries were confronted early on with the sudden challenge of no in-person events. How are situations presenting new problems and challenges? Now shelved until 2022. This affected further goals downstream. . Challenges. What new challenges do your buyers face? Situations.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

MARCH 25, 2011

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

SEPTEMBER 19, 2016

It is not surprising that, despite mega-content marketing conferences, introductions of new technologies, and agencies claiming one process is better than another, the needle on content marketing effectiveness has not climbed. There has been a bewildering outgrowth of technology and consulting related to content marketing.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

JANUARY 11, 2010

In Part 1 of this article, Buyer Persona 2.0 , the importance of Buyer Insight was presented as one of the key tenets of Buyer Persona 2.0.   Previous efforts such as win/loss analyses, sales reports, and even annual conferences failed to reveal this subtle yet important transformation.

Buyer Personas 100

Buyer Personas User-Generated Content Conference Interactive Marketing 100