Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# But, the current system is just the beginning.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MARCH 4, 2010

[link] Ed Alexander RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] Maddie Grant How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] 3Hats Communications Tips to blog with a purpose. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. Here are four tips for a landing tab that can make companies successful “hunters&# like you say: [link] [link] Brosix That’s just what I was thinking, Jay.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 19, 2010

Thanks for tip, try to get to sleep now… Regards, Mark van Horik SYNERGY4 @synergy4 [link] Carlos Enrique Ortiz How to see diferent accounts (twitter, facebook, emails) in just one email account. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

APRIL 12, 2012

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. Great partnerships can be built at conferences.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. link] [link] Chris Anthony RT @jaybaer: 14 Things I Think I Think About Social Media.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. link] [link] Biz Tips Daily Do brand influencers hang out on #Facebook, or #Twitter? link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Stelzner How to use FAQs to drive social sales (great tips!) RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) You can use a few methods to determine which questions to answer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 20, 2010

link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on).

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. Yes, that's right.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 6, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 2, 2010

just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. I'm not sure whether to shudder or be fired up about it, but this is the tip of the spear. link] Face to Facebook RT @jaybaer Do You “Like” How I Look In These Jeans? link] jaybaer I completely agree.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 15, 2010

I'm sharing more tips regarding this here [link] ) Also, any successful company knows that you must always offer something new. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Jack Smith.RT @MikeCorak: Check out the fantastic guest post by @ktvan: Social Media Monitoring Tools-How to Pick The Right One [link] estheribrown Thanks for this, Katie, it's really useful. I have to say that I am impressed so far.

Social Media 157

Social Media Media Paid Content Work Management 157

SocialPilot

MAY 30, 2024

Even though this process of analyzing your competitor takes place during the initial stage of social media planning, brands often conduct competitor analysis and set their goals to outperform the competitors. Consult your legal team, PR team, and stakeholders before you share something strong or statement-worthy on social media.

Social Media 67

Social Media Practices Marketing AI Media 67

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. Hhenry Excellent tips! link] jaybaer So it would appear. Anonymous This.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. The Gmail stalking tip is something I hadn't thought about before but is definitely interesting enough to give a try.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. Thanks for the great tips!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 19, 2010

Even guest posts are great ] [link] Russ Henneberry @Ian — that's a great tip Ian — I bet you get links to those posts as well — very creative strategy. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 18, 2010

The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010 Sales Leadership: Time Management Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

OCTOBER 31, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. Thanks for the great tips!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

link] jaybaer Great tip Ike. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. I noticed the same thing.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. I've managed to talk to a large number of my follwership on the phone or met in person at conferences. [link] #socialmedia #brsocme [link] Nathan Jokers Myself included.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. I don't think the tips/todos are particularly good at being used for reviews. At least it is for me.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

AUGUST 25, 2010

There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away. Starbucks will do this cautiously and correctly. link] jaybaer In theory, yes.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144