Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. by the many marketers at Dreamforce this year. Rock (and Love) Your Inbound Marketing.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. The bad news was for B2B marketing automation.

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Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. These can be tailored to each client.

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Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Here’s the story.

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Lead Liaison

MARCH 7, 2018

And additionally, instead of incorporating the email only invitations and follow up, we were able to use multi-channel communication what we like to call omni-channel communication. How does marketing automation system fit into the overall ecosystem? Right in the middle, you’ve got marketing automation.

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Lead Liaison

JULY 18, 2018

We can go back, we can edit this cost and adjust it as necessary to whatever the trade show ends up being or conference or whatever live event we’re talking about. And for the invitation process, we really do recommend going with a multi-channel approach. So it’s a great time to invite them out as well.

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Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

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Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. A view from “Mission Control.”

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Marketo Trade Show Salesforce.com Multi-Channel 48

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. HubSpot had a remarkable presence at Dreamforce.

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