Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. The bad news was for B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

AUGUST 29, 2019

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange , held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. Call it “gate lite.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. Here’s the remarkable story of Mark Granovsky and G2Planet. The Launch.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Marketing Automation Services 182

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Campaign channels.

Marketo 123

Marketo Enterprise Management Marketing Automation Services Marketing Management 123

sagefrog

JANUARY 13, 2025

Market research platforms like SEMrush can identify trends and preferences, allowing companies to refine their personas over time and better align their outreach efforts. Tech Lead Generation Strategies A multi-faceted approach ensures diverse audiences are reached effectively.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Customer Experience Matrix

JUNE 5, 2013

After listening to the analyst conference call (available at (303) 590-3030 passcode 4623918), I still can''t say. But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Martech

OCTOBER 29, 2024

For example, your event management system can tell you who came to last year’s conference, but not which of those attendees subscribe to your magazine or purchased your holiday gift special. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Marketing Automation Services 109

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 109

KoMarketing Associates

JUNE 20, 2017

For example, say you’re a marketing automation software provider, one of your core themes will be around marketing automation, while topics will include specific elements of marketing automation like retargeting programs, multi-channel marketing campaigns, email marketing strategies, etc.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 104

Marketing Automation Services Work Management CMS Development Marketing Management 104

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records).

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Engagio

SEPTEMBER 19, 2017

So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation. You see, Marketing Orchestration is how you win the biggest deals ABM. You cannot automation relationships. Get it here.

Account Based Marketing 107

Account Based Marketing Class ABM Ideal Customer Profiles 107

Customer Experience Matrix

AUGUST 19, 2016

Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* They often specialize in channels such as display ads. This cluster includes several single-channel vendors, who are really quite different from multi-channel vendors but get checks in the same boxes.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120

Webbiquity

FEBRUARY 16, 2017

.” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Create channels to organize projects, topics or conversations; send direct messages to individuals or selected team members; launch voice or video calls from within a text conversation; share files; and maintain a searchable archive of team conversations.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Customer Experience Matrix

OCTOBER 21, 2010

This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. You decide.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. By the way: see also Jeremy’s summary of the second day of the conference. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. This technology is a great marketing, business development, and client service enhancement for your website.

Co-Registration 155

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 155

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. You guessed it: automated content creation systems, which are more common and further advanced than you may realize.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Planning 120

Hinge Marketing

JANUARY 31, 2022

The engineering firm then rolled out vertical-specific marketing plans, channels, and content. For instance, those Fortune 100 firms received a personalized, multi-channel outreach strategy — including traditional mailings and small in-person events. Download The Marketing Planning Guide.

Differentiation 173

Differentiation Marketing Budget Work Management Marketing Management 173

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.**

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

chiefmartech

FEBRUARY 1, 2020

The contest is open for entries through March 20, and then we’ll announce the winners at the MarTech conference in April in San Jose. Such as today’s, sent in by Mary Blanks , director of marketing capabilities in global marketing operations at Red Hat. Checking on a red carpet now.).

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Anything Goes Marketing

MAY 17, 2009

sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Take for the example the phrase marketing automation. These search results are for someone who is looking to learn what marketing automation is. How do I know?

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Here’s the story.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

distribion

FEBRUARY 15, 2017

We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. See you at the show.

Distribution 46

Distribution Conference Marketing Automation Services Multi-Channel 46

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. A large part of your career trajectory should be supported through ongoing education.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

JANUARY 4, 2021

Community marketing will replace event-based marketing. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. We've all seen the annual conference go virtual due to the impact of COVID-19. Teams and Collaboration. If they do that?

Trends 101

Trends Marketing AI Work Management Planning 101

ClearVoice

DECEMBER 18, 2023

Relationship building occurs over an extended period Account-based marketing is the practice of identifying and targeting specific high-value accounts and then tailoring your marketing efforts to meet their unique needs. With content marketing, you can create content that speaks to their needs, interests, and challenges.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

ANNUITAS

MAY 12, 2023

Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. I had great conversations with Zoho executives, getting into some of their latest product announcements.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

Biznology

AUGUST 16, 2018

But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue. Most people I talk to at conferences say they have attribution. And I’ve written extensively about what success looks like for top-of-funnel content.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Hinge Marketing

SEPTEMBER 29, 2022

As a result, there will always be value in meeting people face to face—or, in our new post-Covid world, by video conference. In fact, Hinge’s own research has shown that the fastest-growing firms rely on a mix of both types of marketing. The Top 10 Digital Marketing Solutions. Marketing Automation. Social Media.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

Inbox Insight

SEPTEMBER 10, 2021

Providing relevant content over a variety of channels will appeal to the differing preferences of research sourcing; 42% of marketers trust whitepapers/reports for buying decisions, 48% rely on peers within their company while 60% prefer executive conferences/events. It is clear that one size does not fit all.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98