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Observations from the 2017 Marketo Summit

The Point

Yes, business buyers are tiring of automated campaigns and endless streams of emails, especially now that the power to launch automated campaigns is being placed in the hands of salespeople. The solution being preached at the conference was for personal, relevant, authentic messages. BDR spam, anyone?). Again, look at ABM.

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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. BFC – a hosted system tailored for central control over local marketers, such as franchisees.

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Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

And, as became clear during analyst questions after the announcement at Microsoft’s Ignite conference, this is all in very early stages of planning. It’s easy to decide there’s an entity called “customer” but hard to agree on one definition that will apply across all channels and back-office processes. So all they bought for $4.75

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. The official launch will be in November at the Salesforce.com Dreamforce conference.)

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)