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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?

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Three Tips for AI Companies to Break Through the Noise

Walker Sands

Keep major AI and tech conferences like MIT Technology Review’s EmTech, and the AI Summit New York, top of mind during this process. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.

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How to Make an iPhone Video: A Step-by-Step Guide

Hubspot

If possible, book a conference space, hang signs telling people to steer clear of where you're shooting, or bring a coworker with you to block off the area where you plan to film. To prevent this, make sure you have enough space before pressing "record." Hint: It's your iPhone.). P.S. We filmed it with an iPhone. per month.

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A Lesson in Humility & Humanity: My Visit to a Prison-Run Call Center

Televerde

Each year, approximately 55 leaders are selected for this nine-month program that explores the most pressing issues facing Arizona and sets participants up to have meaningful impact. It’s the immediate realization of where I am (as if the 300-pound steel door closing loudly and locking behind me wasn’t a strong enough indicator).

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning.

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Sales Pipeline Radio, Episode 207: Q & A with Mike Schultz @mike_schultz

Heinz Marketing

Looking a little exotic, looking a little been locked in the house too much here, look to it. These guys do a great job when it comes to content. I ask Mike “ What are you seeing from organizations that have been traditionally in person sellers ?” How you get people to make decisions and how you get them to choose you.

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Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views

Vidyard

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. The same strategy applies to Facebook videos, as viewers aren’t going to hear the audio unless they explicitly press play. Keep it short.