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What to Know: SMX West 2014 Takeaways

KoMarketing Associates

Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. However, at the conference, both representatives from Bing and Google admitted that links still play a large role in how they rank sites.

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DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. References: Link Building & The Power Of The Customer.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Casie Gillette has presented at several conferences with regards to this topic. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Related Posts.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Are you a Search Engine Watch Member? | Yes, there are ads on the site, and youre reminded that indeed this is an American Express site, but the platform was a way for American Express to help out the community they market to and do a bit of B2B marketing themselves.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there.

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

Small Business Marketing Unleashed: Keyword Balance by WebProNews Doug Caverly provides some brief but helpful reminders about effective web copywriting from Heather Lloyd-Martin at the Small Business Marketing Unleashed conference, like don't overdo keyword stuffing; write with the buying cycle in mind (awareness, research, purchase); and using FAQ (..)

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences.