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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Virtual Selling Best Practices for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Use the Best Lighting Available 1.2 Video Marketing Strategy 2.2

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Secure Video Sharing for Financial Services

Vidyard

Financial services is an industry built on trust. Clients rely on you to keep their money safe, give them sage advice, and make decisions with their best interest in mind. Security and legal compliance add another layer of complexity to virtual selling in the financial services industry. Use the Best Lighting Available 1.2

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

Display is an incredibly low-effort way to spend your marketing budget. This entitles us to strut into the CFO’s office with our “I’m a data-driven marketer, give me a raise!” Some of these investments can work, as long as they’re part of a smart content strategy. appears to come out.

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7 Effective Strategies to Generate Sales Leads Without Cold Calling

PureB2B

However, it's not always the right strategy, and if cold calls are still the backbone of your sales strategy , you're missing out on opportunities. Most of these strategies go hand-in-hand with cold calling, and just because you're trying them, your sales team can keep dialing. Use Content Marketing to Generate Inbound Leads.

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Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

Martech Advisor

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively.

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High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

I hear this all the time from professional service providers. But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. What strategies do they use to drive growth? Can you copy their success?