Remove first-mover integrations
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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Forward-looking CMOs recognize skills-based hiring as crucial.

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25 Best B2B Marketing Conferences 2021

Pam Didner

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

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CTV vs. Linear TV Reach

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

They are concurrently running an integrated March Madness campaign with digital media that is tactical. Because hubs like Decentraland are literally selling space in their virtual world to brands and users, this is much more like a land grab for first movers who want to plant their flag in the ground.

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From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

Vidyard

This year’s summit was in Nashville, TN and marked the 10-year milestone for the conference. Over the course of the 4-day conference we heard tons of great speakers, case studies and keynotes…and even found some time to enjoy Music City. Great party at a great conference! But what if the delivery exceeds the surplus?

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“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

First app checked in the morning? First thing you do when you come into work? Email’s that need a response and require an action are first to be resolved. And well, there are 7 rain ponchos under my desk for the same reason (conference, concert or connection), always ready for anything! Number of unread emails right now?

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5 Essential ABM Sessions & Events at #B2BMX

Terminus

With all the great sessions and networking opportunities at the event, these round out my best bets for all the account-based marketing-minded folks attending the conference. Just a bunch of movers and shakers in the ABM space getting together to enjoy each other’s company and wind down after a busy three days. No PowerPoints.