Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

I definitely agree with social media exposes your privacy and social media replaces advertising as fallacies. I don’t concur that “social media can increase sales&# is always false. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Excellent post. Thanks for sharing it markwilliamschaefer Brilliant post.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Get ready to excel with our comprehensive guide and downloadable promotional plan template.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

MAY 27, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe. How can I help you?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. 001% are new-media conference panelists. 001% are new-media conference panelists. what shocks you?)

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? – Posted using Chat Catcher [link] tabsharani (Fred Tabsharani) Twitter Comment.@jaybaer

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 1, 2010

Wouldn't you say that many companies feel that doing any social media is better than none at all? As such, they do stuff like this, that isn't as effective as it could be. Wouldn't you say that many companies feel that doing any social media is better than none at all? How can I help you?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. an audience. No selling, just showing. How can I help you?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Let the other person feel that the idea is his or hers. How can I help you?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. How can I help you?

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Helpfulness = great marketing success. How can I help you?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. How can I help you?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. RK : Measuring social media’s direct impact on sales. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

And social media helps you build that trust and gives you that brand air cover. If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. But you can’t stop the conversation at “We’ll help you engage your customers.&#

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. How can I help you?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

I wonder if that policy is still in effect? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Facebook realized at least two years ago that the future was not Facebook.com per se, but in making Facebook the plumbing of the Web.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Is a conversation asynchronous or synchronous? How can I help you?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. We work closely with our client's marketing departments, but handle all social media activity, including non-crisis engagement.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 18, 2010

Clearly 500,000 is better, but you also have to take the network effect into account. Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. That's just not happening.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

Although social media can be used effectively for both, I think it's incredibly important to know what your motives are and then consistently speak in those terms. link] Sverre Johnsen Kjenner du kundene dine godt nok til å bli en hit i sosiale media? How can I help you?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Stop delegating and start absorbing. You Can Start the Fire The good news?

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. That being said, I think I may be too focused on it.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JULY 8, 2010

As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. How can I help you?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 4, 2010

The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita. Interestingly I think she got the concept – empower any employee to be your markeing function and correct any guest issue – long before social media did this for other companies. link] jaybaer That is truly ironic.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Disclaimer: I tweet and blog for the company.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167