Martech
OCTOBER 6, 2022
At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The two chief supports for digital invention turned out to be collaboration and experimentation. The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Why we care.
Martech
SEPTEMBER 22, 2022
“The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring. Our digital world has given customers this opportunity to be more in control and drive what our engagement process looks like.”.
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Martech
OCTOBER 4, 2021
The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. At the moment there are hundreds of platforms in that category. Read more here. Read more here. Why we care.
Martech
JUNE 29, 2023
Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. All of these processes should be as scalable as possible.
SpotMe Blog
JULY 25, 2021
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Trade shows.
SpotMe Blog
JUNE 28, 2023
Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.
Martech
JUNE 26, 2023
Here’s a rundown of steps all businesses should take to improve their digital experience. Some purchases are entirely digital, while others require sales agents and offline engagement with the customer. Determine the role that digital experience plays to meet the needs of your customer throughout their journey.
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