Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here. Where is humanity in the corporate world today? What BP Can Learn From the Umpire.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. Photography magazines. Gizmodo and other tech blogs. Now, Kodak is creating their own content that looks and feels quite similar.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. strategy) [.]

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Rohrs Thanks!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 1, 2010

But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. Excellent comparison to A/B and multivariate testing, too. link] jaybaer I love your post. Great, great stuff. It is in fact very similar.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 30, 2010

link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 27, 2010

I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. link] Ari Herzog I laughed when I saw the picture.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. link] ChantielleMacFarlane RT @jaybaer: If you're making content, have a plan. Why you need a Content Rationale Report (+ free worksheet) [link] [link] ChantielleMacFarlane RT @jaybaer: If you're making content, have a plan.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. An online marketing pro since 1994? A new research study of 1,400 U.S.

Twitter 148

Twitter CRM Business Paid Search Agency 148