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LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

Bionic

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? For this feature, we managed to work with the LinkedIn team as we built it. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Get the free “Step-by-Step Guide to Website (re)Design” now.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Is SEO a DiY (do-it-yourself) job?

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