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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in. MixPanel Capterra rating: 4.5 (117

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Seven Ways to Increase Your Brand Influence

Webbiquity

Use a comparison tool on their phone to find the lowest price. Image credit: HubSpot. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Use their work desktop PC to search for more information about a product on Google.

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Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say "No"

Hubspot

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook -- to most consumers, at least -- has long served as a free product. Measuring Public Interest in an Ad-Free Facebook Subscription.

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need

Hubspot

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Facebook's Assault on Misinformation Shows Improvement.

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Facebook Misses Q2 Earning Estimates, Showing No Growth in the U.S.

Hubspot

Facebook has had quite the tumultuous year. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Terminus, Demandbase).