The Effective Marketer

NOVEMBER 3, 2011

Luckily, Forrester has created a free online tool based on their study results that allows you to plug in your numbers to get a high-level comparison based on benchmark data. Big and smaller companies need to really assess the role agencies play in their overall marketing strategy and what types of agencies are appropriate.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

FEBRUARY 29, 2012

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

APRIL 26, 2012

A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. Problem is, many research papers contradict each other.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 11, 2010

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

FEBRUARY 25, 2013

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100