social Companies Related Topics 
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Social Media ROI.
LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. Social Marketing Automation. Better social collaboration options can improve this situation. Social + CRM + Marketing Automation.
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LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. The URLs are easy to create, and anyone in the company can create them. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond.
LeadSloth
JULY 12, 2010
Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. Mid-size Businesses.
LeadSloth
JUNE 23, 2009
It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Traditional lead sources are tradeshows or lead programs with magazines.
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. So your company will need both. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta.
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