Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. For those companies that have an ESP (Email Service Provider) where you can specify this, you'll know what I mean (or you can read his article.

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews.

Landing Pages 100

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Anything Goes Marketing

DECEMBER 9, 2007

Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 The results definitely show how video can improve your email success rates. Company videos for holiday cards. Individuals from the company can include a short holiday greeting.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You would be surprised how experimenting with slightly different “From” addresses can improve response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. Personalized email/direct mail content.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. It has email marketing benchmarks that include open and clickthrough rates across industries, advantages of personalization, HTML vs.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100