Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. See my post Rule of 5 for B2B content development. If the market has shifted and it’s no longer relevant.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. How are you using email marketing to reach and engage with your target audience? Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You may be surprised by how different some of those terms are from those used within your company. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. It turns advocates into volunteer marketers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Best rule for Twitter is the 8×1.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Optinmonster

FEBRUARY 10, 2020

If a company wanted new clients, they’d take out ads in phone books, interrupt dinners with cold calls, or pop by your home unannounced just as your kids were going down for a nap. Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. online average of $79,000.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Your company needs to be part of that conversation. Online is where many people do their talking, so that’s where you need to be. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Digital B2B Marketing

JUNE 7, 2012

Most frequently used to indicate the general size of target companies versus the specific list. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail. EM : Email ABM : Account Based Marketing. SEM : Search Engine Marketing. May refer to paid search or other CPC priced media programs.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. link] Zack Wow, list of heavy hitter presenters… you're in good company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. They don't know really what to do with us or how to handle social media but they know they need to get involved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. Are you Being Discovered? Revenue Impact.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about. Thanks for the link.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60