Customer Experience Matrix
JUNE 13, 2016
It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.
Customer Experience Matrix
AUGUST 13, 2013
As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?
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Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
Customer Experience Matrix
OCTOBER 19, 2010
It’s harder every day for a new company to enter the business-to-business marketing automation industry. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. They support multiple languages, which should gain them some business. Alsa has some other unusual features.
Customer Experience Matrix
JULY 20, 2009
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.
Customer Experience Matrix
MAY 19, 2010
It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. The company says it can associate three times as many visitors with U.S. business addresses as a conventional IP lookup.
Customer Experience Matrix
DECEMBER 8, 2011
Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing.
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