Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” ” Traditional demand generation vs. the ABM model. How he got here. “Mergers are hard. ” What excites him.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

OCTOBER 19, 2010

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 19, 2010

It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. The company says it can associate three times as many visitors with U.S. business addresses as a conventional IP lookup.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

The Point

DECEMBER 16, 2011

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Of the remainder, 10-20% fall within the target company sizes, industries or regions.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Activate the intersection of marketing, customer services and sales to attract hotter sales leads. The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. “The

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. I learned the right way fast, becoming a demand generation machine!). However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . If I hit the right number, I was in the clear. Life was good.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40