article thumbnail

Email Lists: Should You Rent or Buy?

The Point

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go. List Purchase.

De-duping 100
article thumbnail

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Companies don’t buy; people do. You will most certainly need their expertise in massaging and de-duping the data. Then use additional third party list sources to fill in missing companies and contacts. So where should you start? There are many external list sources available, and each has its benefits and drawbacks.